Kenya host the Global Goals World Cup tournament to Raise Awareness on SDGs

Mar 5, 2017

UNDP Goodwill Ambassador Nikolaj Coster-Waldau playing against Mathare Youth united team member during the Global Goals World Cup

The atmosphere was electric at the Impala Sports Grounds as the Global Goals World Cup Anthem was played to signify the beginning of a unique football tournament for women and girls termed Global Goals World Cup. The celebrity referee, who is also UNDP Goodwill Ambassador Nikolaj Coster-Waldau, of Game of thrones fame added the excitement to the crowds as they cheered the teams on.

The Global Goals World Cup is a global alternative amateur women’s football tournament,  the first to be held in Africa,  comprised of teams of women from diverse backgrounds who are role models in their respective fields, and represent some of the many inspiring ways that women are accelerating sustainable development in Kenya and in the East and Southern Africa region.

The 24 teams of women and adolescent girls were playing for any of the Sustainable Development Goals that they felt passionate about and advocated for collaborative efforts towards attaining the set goals. The UNDP Kenya team played for the Goal One, of No Poverty and Goal 2 of zero hunger. Currently 3 Million Kenyans are at risk of being food insecure as a result of prolonged drought. The team was advocating for promotion of innovations and ideas that empower communities to be food secure, saying that communities’ wellbeing is connected to human development and economic growth.

The games had unique set of rules with teams comprising of only 6 players, and playing for 10 minutes,  with awards being given for commitment to both scoring goals as well as originality in depicting the goals that they advocated for and use of social media to get more people involved.  Each team played at least 4 games before being relegated.

Moving the Goal post team, playing for Goal 5 of Gender Equality, won the tournament and will get the opportunity to share their visions and actions with the rest of the world when they represent Kenya at the Global Goals World Cup final in New York City in September 2017 during the UN General Assembly.

The Global Goals World Cup was launched in 2016 by Danish sport for development organization Eir-Soccer in partnership with UNDP, DANIDA and Save the Children.  The World Cup also teamed up with Safaricom, media, NGO’s, government agencies and artists to create a world series of high impact events that make the 17 UN Global Goals visible, actionable and relevant to the broad public.


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